Talk Back to Big Alcohol


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Talk Back to BIG Alcohol!


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The alcohol industry spends billions so
we’ll see alcohol ads everywhere--TV, radio, billboards, magazines, concerts, sports arenas and more. It’s mostly a one-way conversation--they talk, we listen. Worse, many ads violate the industry’s own marketing codes.

Just use our easy, 3-step system to help
you "talk back" to Big Alcohol. You'll need to know when and where you saw the ad, what alcohol product it promotes, and why you feel the ad is irresponsible. In just a few minutes you can print a customized letter and mail it to the right alcohol trade organization. We'll even make sure the Federal Trade Commission (which oversees advertising) gets a copy of your complaint.

Step 1 - Identify the Alcohol Ad
Fields in bold are required | Click for full instructions

Ad Nickname
Type of Advertisement
Location of Ad Please name the Media Outlet or the physical location of the ad.
Product Advertised (Alphabetically listed)
Date seen
Approximate Time Seen
If you have an image, or a photo of the ad, upload it here:	(Upload a photo from your computer. Photo must be JPG format - 250 kb maximum)
Your Name
Address
City
State
Zip
email
Marin Institute's Privacy Policy

Parents overwhelmingly (81 percent) believe that, due to the potentially harmful effects of its products, the alcohol industry has a special responsibility to avoid exposing young people to messages encouraging alcohol consumption.

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