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Super Bowl Action Center
Get Ready for National Binge Drinking Day!
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Football season has barely begun, but Michigan is already bracing for its turn as host of the Super Bowl at Detroit’s Ford Field on Sunday, February 5, 2006. Increasingly recognized as our nation’s unofficial binge drinking holiday, Super Bowl Sunday is a peak day for many of alcohol’s second-hand impacts: DUI crashes and alcohol-related violence on the day of the game, and high absenteeism at work the next day. That’s why the Michigan Coalition to Reduce Underage Drinking (MCRUD) is working with community leaders from around the state to share strategies for reducing the potential toll of alcohol problems.
In general, laws enforced by each state’s alcohol control agency usually function as the community’s first line of defense against alcohol problems. Past Super Bowl host cities temporarily suspended some liquor laws—like drinking in public—in the entertainment zone surrounding the stadium. The Michigan Liquor Control Commission (MLCC) has no plans to relax any existing laws, and it expects to carefully scrutinize applications for 40 special event licenses. But prevention leaders anticipate that the MLCC may need community support to maintain current controls.
To learn more about Michigan’s prevention strategy for the Super Bowl call MCRUD at 800-968-4968. For help in your community, and to connect with others engaged in the Marin Institute’s Super Bowl campaign, contact Laurie Leiber, at 415-456-5692 ext. 207. Take action in your community
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Bud and Bud Light beers spend $24 million to reach the largest underage TV audience of the year. Heavy drinking during the Super Bowl at public and private venues is linked to higher rates of auto crashes, public drunkenness, and violence.
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