September 2006
Watchdog Alert: JC Penney goes back to school without liquor logos? Last year many of you asked JC Penney to stop doing the alcohol industry’s dirty work
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February 2006
Expose Anheuser-Busch for Super Bowl beer ads that encourage teen drinking The Super Bowl delivers the largest youth TV audience of the year to the country's top beer seller. more »
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September 2005
Communities Tell Big Alcohol "Stop Using Kids as Billboards!" Advocates reject alcohol-labeled T-shirts sold to young shoppers at JC Penney stores. more »
Back to School With Jack Daniels? The JC Penney's catalogs for back-to-school clothes and accessories in recent Sunday newspapers feature T-shirts decorated with logos for Jack Daniels more »
Special Alert to Californians: Beer makers in California are trying to rush a bill (AB417) through the State Legislature that would change the state's definition of beer and help guarantee that "alcopops" remain the beverage of choice among teen girls. more »
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July 2005
Don’t let Bud have the last word
on underage drinking
Perhaps you’ve noticed a letter to the editor from your local paper promoting Anheuser-Busch’s latest answer to underage drinking. We’ve heard that similar letters from local Bud distributors have appeared in papers around the country. We don’t think the world’s largest brewer should have the last word on efforts to prevent underage drinking. more »
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March 2005
New "Roadmap" Has Solutions to Community Alcohol Problems
"Solutions to Community Alcohol Problems: A Roadmap for Environmental Prevention" is a new tool you can use to build communities free from alcohol-related problems. This 22-page booklet and colorful pullout "roadmap" offers straightforward, practical steps that make environmental prevention easy to understand and apply. more »
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January 2005
SB 148 Liquor Store Ordinances Action Alert
State Senator Jack Scott (D-Pasadena) has introduced SB 148 that is designed to give cities more leverage in enforcing city codes while requiring liquor stores to conform to city zoning laws. Your support is encouraged for passage of this bill. “Cities are caught in a difficult position because liquor licenses are issued by the state and in order to change local ordinances you have to change state law,” he stated.
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March 2005
Sauza Tequila Lost Modesty
Following our complaint to the Distilled Spirits Council of the United States (DISCUS), Allied Domecq has decided to withdraw this billboard advertisement for its Sauza Tequila.
Our complaint said the ad encourages heavy, irresponsible consumption, suggests that drinking Sauza will lead to nudity, and actively promotes the use of Sauza Tequila for its sexually disinhibiting effects. A January 21, 2005 letter from the DISCUS Code Review Board commends Allied Domecq’s decision to withdraw the ad.
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January 2005
Super Bowl Action Center
Bud and Bud Light beers spend $24 million to reach the largest underage TV audience of the year. Heavy drinking during the Super Bowl at public and private venues is linked to higher rates of auto crashes, public drunkenness, and violence. You don’t have to take it anymore. Make a difference now!
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| October 2004
Sutter Home is full of false hopes
October is breast cancer awareness month, and for the fourth year Sutter Home Winery is promising to donate $1 to breast cancer research for every bottle sold of Sutter Home White Zinfandel-if consumers remember to send them the special pink "quality seal." more »
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October 2004
Secondhand alcohol impact-not TV cameras-claimed Boston
fan's life
After police unintentionally killed 21 year-old Victoria Snelgrove while trying to control the alcohol-fueled violence following the Red Sox's victory over the Yankees, Boston-area bar owners succeeded in shifting responsibility away from their own unsafe serving practices by blaming live TV coverage for the rowdy fans.
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September 2004
Party School Ranking Doesn’t Tell the Whole Story
By providing men with fake business cards, wallet photos, and stickers so they can appear more successful and sensitive, Molson helps guys “start a conversation that really goes somewhere.”
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July 2004
Tell Molson to Stop Deceiving Women
By providing men with fake business cards, wallet photos, and stickers so they can appear more successful and sensitive, Molson helps guys “start a conversation that really goes somewhere.”
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April 2004
Send Diageo a Citation for Hit-and-Run Advertising
Diageo, makers of Goldschlager, wrote to us in January 2004 to say the company had decided to withdraw its "Be Careful" ad back in October 2003...
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