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Current Action Alerts - Take Action Now!

December 2006

Youth Group takes Alcopops to Capitol

A Coalition of youth groups is taking their video to the State Board of Equalization for a formal hearing on December 12. They want 'alcopops' to be taxed as spirits, not beer, which would net the state over $40 million in revenue. A ' no-brainer'? Not exactly.. more»

 

November 2006

Alcohol Ads on BART (Bay Area Rapid Transit System)

It’s hard to imagine why the Bay Area Rapid Transit System voted recently to allow wine, booze and beer ads in its trains and stations. Tell the BART board of directors to reconsider their decision to allow alcohol ads on a Bay Area wide transit system. Take Action Before the Next Meeting on Dec. 7, 2006!    more»


November 2006

PG-13 'Casino Royale' Using Bond to Promote Alcohol to Kids

Everyone knows that James Bond likes his martinis, but why is he pitching vodka and beer to kids in his new PG-13 movie “Casino Royale” ? Both Smirnoff Vodka and Heineken appear in the film and in a massive worldwide co-promotional campaign. Send a letter today to Heineken and Smirnoff  more»


Recent Action Alerts

September 2006

Watchdog Alert: JC Penney goes back to school without liquor logos? Last year many of you asked JC Penney to stop doing the alcohol industry’s dirty work  more »


February 2006

Expose Anheuser-Busch for Super Bowl beer ads that encourage teen drinking The Super Bowl delivers the largest youth TV audience of the year to the country's top beer seller. more »



Alcohol is a leading cause of death among youth, particularly teenagers. It contributes substantially to adolescent motor vehicle crashes, other traumatic injuries, suicide, date rape, and family and school problems.
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