Expose Anheuser-Busch for Super Bowl beer ads that encourage teen drinking

Bud and Bud Light ads using animals make kids want to buy the beer

The Super Bowl delivers the largest youth TV audience of the year to the country's top beer seller. Here's how you can help expose Anheuser-Busch for targeting youth:

1. Copy and paste the letter below into your own document and submit it to the editors of your local newspapers. if your letter is published.
2. Call talk radio shows that are discussing the game and the TV ads and use the letter's messages to make your own statement.
3. Send your complaints about Super Bowl beer ads to the Beer Institute and the Federal Trade Commission, and encourage others to do the same, using Talk Back.

To the Editor:

Re: Kids Harmed by Super Bowl Beer Ads [or insert the title of a Super Bowl story that ran in your paper, followed by the date of the story]

Over 25 million underage youth, including seven million under age 12, were exposed to more ads for beer than any other single product during Sunday's Super Bowl XL broadcast. A new University of Connecticut study just confirmed that the more young people are exposed to alcohol advertising, the more likely they are to drink. Another study showed that 10-17 year-olds are most likely to buy beer that is advertised using humor and animals, much like the commercials for Budweiser and Bud Light that ran during the Super Bowl. Why is Anheuser-Busch knowingly targeting millions of underage viewers and recklessly fueling our nation's underage drinking epidemic? While the brewer's use of humor may delight Super Bowl fans, exposing kids to cute, funny beer ads that promote youth drinking is no laughing matter.

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