Email Peter Coors, Urging him to Stop Selling Beer to Youth


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What's 'Scary' about Scary Movie 3?
It Promotes Beer to Youth...

Coors has made a pledge not to market their products to youth, but their recent advertising co-promotion that features the Coors Twins in the PG-13 Disney film Scary Movie 3 tells another story.

Action Items:
1. Send an Email to Coors CEO, Peter Coors
2. Do this campaign in your community!
3. Download and send a pre-written letter to Peter Coors

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Send an Email to Coors CEO, Peter Coors
Send the following email to Peter Coors, urging Coors to stop using teen films to advertise beer to underage youth. This Email will be copied to Michael Eisner, CEO of Disney, and Janet Evans, Senior Attorney, at the Federal Trade Commission.

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Letter:	Dear Mr. Coors, You have made a personal commitment to avoid advertising content and placement that targets underage youth. You claim that Coors does not want the business of America's youth. Yet you have chosen a Disney feature film as a promotional vehicle that will reach a large audience of youth too young to legally buy your products. The scariest thing about Scary Movie 3 is the fact that Coors is using this PG-13 movie to promote beer to youth. Your decision to discontinue the TV ads is a step in the right direction, though you should have taken this action as soon as the movie received a PG-13 rating-not after the movie had already opened. Underage drinking is an enormous health and safety problem. You clearly want your company to be considered a leader in preventing underage drinking. I hope you recognize that the Coors/Scary Movie 3 co-promotion is a mistake. To demonstrate that you take your role in preventing underage drinking seriously, I urge you to take the following steps: •Discontinue any remaining Coors co-promotions with Scary Movie 3. •Drop your plans to co-promote Scary Movie 4. •Update the Coors Pledge to ban future product placement or co-promotion with feature films targeted at children or teens. Thank you. Sincerely,
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Write a Letter to Coors CEO, Peter Coors

Download letter to Peter Coors in Microsoft Word™ format

Coors' Corporate Headquarters where the letter should go:
Adolph Coors Co.
311 Tenth Street
Golden, CO 80401
Fax: (303) 277-5415

Underaged youth hear more ads on radio for beer and spirits than adults

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