Allied Domecq Withdraws Immodest Ad

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Following our complaint to the Distilled Spirits Council of the United States (DISCUS), Allied Domecq has decided to withdraw this billboard advertisement for its Sauza Tequila.

Our complaint said the ad encourages heavy, irresponsible consumption, suggests that drinking Sauza will lead to nudity, and actively promotes the use of Sauza Tequila for its sexually disinhibiting effects. A January 21, 2005 letter from the DISCUS Code Review Board commends Allied Domecq’s decision to withdraw the ad.

If this ad is still visible in your community, we encourage you to ask your local billboard company (the pictured ad is from Viacom) to remove it. You can even use the letter from DISCUS announcing Allied Domecq’s decision to support your request.

View the original action alert which led to the withdrawal of the ad