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New "Roadmap" Has Solutions to Community Alcohol Problems

"Solutions to Community Alcohol Problems: A Roadmap for Environmental Prevention" is a new tool you can use to build communities free from alcohol-related problems. This 22-page booklet and colorful pullout "roadmap" offers straightforward, practical steps that make environmental prevention easy to understand and apply.
We're promoting "Solutions" this week by getting the word out to our network and to the media. We've drafted a press release and talking points to help you spread the news about this unique publication and advance your own local prevention initiatives.
We will also use "Solutions" to generate media coverage about the great work communities do to reduce alcohol-related problems. Let us know how you are using environmental prevention so we can refer journalists who want to report on real world application of the strategies described in "Solutions."
Order your free copy now!
Talking Points
- "Solutions to Community Alcohol Problems" is a guide to action for people who want to build communities free from alcohol-related problems.
- "Solutions" acknowledges that alcohol-related problems impact whole communities-not just individuals.
- Just as communities have reduced tobacco related health problems--by passing "clean indoor air" laws, limiting tobacco ads that target youth, enforcing laws that bar the sale of tobacco to young people and creating social norms that discourage smoking--communities can use environmental prevention to reduce alcohol-related problems.
- "Solutions" includes practical solutions to alcohol-related problems--like limiting alcohol advertising and sales at community events, and holding adults accountable for providing alcohol to underage youth.
- This guide summarizes the forces that shape alcohol-related problems and offers practical solutions that communities can use to improve public health and safety.
- "Solutions" is based on science, but you don't have to be a scientist to use it.
- Here in [your state, county, city] we're using some of the cutting edge strategies described in "Solutions" to reduce alcohol-related problems. [describe environmental strategy in use and how it protects the community from alcohol-related harm]
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Diageo's goal of the Guinness campaign was to "extend this celebratory period to an entire holiday season, such as with Halloween or Valentine's Day," said Chris Parson, Guinness brand director.
- Advertising Age,
March 15, 2004
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