Don’t have a taste for beer or hard liquor yet? Big Alcohol has just the thing. Alcopops. They’re sweet, flashy, and with fruity flavors like “Razzberry” and “Pomegranate Twist,” it’s no wonder they’re popular with young teens and middle schoolers. From hard lemonade to alcoholic energy drinks that look just like their non-alcoholic counterparts, new alcopops enter the market with a disturbing frequency. The alcohol industry loves alcopops, or flavored malt beverages (FMBs) as it calls them, because it can target girls (the American Medical Association points to the popularity of Alcopops or ‘girlie drinks’); it can avoid the significantly higher tax rates for spirits or hard alcohol (alcopops are categorized in most states as “beer”), and it can shelve alcopops wherever beer is available (including convenience stores, gas stations, and mini-marts).
Marin Institute has been tracking the law in 50 states on alcopops classification as a distilled spirit rather than as beer. Click on the map to see what is happening in your state. Latest News
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