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 The most powerful alcohol companies bank on a lack of transparency. Most Americans have little idea of the true size and scope of the businesses behind the brand names, let alone the way their practices endanger the public health. In this section, we take a close look the world's top seven alcohol-producing companies and expose some of their most problematic practices.
Corporate Profiles
Latest News
Research and Resources
Industry Tactics
- Marketing to Target Populations
When it comes to selling its products, Big Alcohol has its eyes on some very specific populations.
- "Responsibility" Campaigns
In an effort to divert attention away from its own responsibility for alcohol-related problems, Big Alcohol emphasizes individual responsibility at every turn.
- Advertising and Promotion
Big Alcohol spends an estimated $6 billion per year on advertising and promotions. We offer some striking examples.
- The Health Argument
Is alcohol really healthy in small doses? Get the story on the USDA recommendations (hint: industry played a part) and unearth the truth behind the so-called "French paradox."
- Philanthropy
It’s no coincidence that the groups who receive the most funding from Big Alcohol are also the most targeted by the industry and therefore most likely to suffer the ill effects of alcohol-related problems.
Articles, Etc.
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