Scary Beer Ads Campaign Talking Points

What's so scary about Scary Movie 3? It promotes beer to youth.

For everyone

The biggest trick this Halloween is Coors using a PG-13 movie to promote beer to youth.

We're not discouraging people from seeing the movie, we're just adding our own warning label: "Caution: this movie promotes beer to youth under 21!"

If Peter Coors does ".not want [Coors] products consumed by anyone under the legal drinking age," why is he using a PG-13 film to promote Coors beer?

Disney doesn't have to do Coors' dirty work: Disney wouldn't cast Joe Camel in a movie. Why have they let the Coors Twins turn Scary Movie 3 into a commercial for beer?

For parents

My kids love to go to the movies. It's a shame they can't see Scary Movie 3 without Coors adding a beer chaser.

Underage drinking is a costly and tragic problem; Coors should stop using youth-oriented movies to promote beer.

I hope Disney will take a stand against co-promotions and product placement with alcohol companies. That would keep Coors from using future Disney films to do its dirty work of promoting beer to underage youth.

Underage drinking costs society $53 billion a year, yet the alcohol industry takes in $22 billion from underage drinking. With that kind of money at stake, I'm not sure I'd trust Coors to stay away from future PG-13 films on its own.

For youth

Coors says they don't want young people like me to drink-so why are they using a PG-13 movie to target me and my friends?