Dear Ally:
Your help is needed to take a stand against irresponsible alcohol advertising by major alcohol company Diageo. The maker of Smirnoff, Guinness and other popular brands has an alarming pattern of approving promotional campaigns that violate its own advertising code, pulling the ads after receiving complaints, and then citing the action as proof of their own responsibility.

The latest example is the "Be Careful" campaign for Goldschlager Cinnamon Schnapps, which features young-looking, mostly male models wearing protective gear in preparation for heavy drinking. This seemingly violates Diageo’s own statement that they will “…depict only moderate and responsible drinking,” and that models “…must look…25 years of age or older.” At least 750,000 underage youth were exposed to the magazine ads, while countless more minors saw the billboard campaign.

View the ads and email Diageo a Citation for Hit-and-Run Advertising: www.marininstitute.org/take_action/alerts.htm
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