Sutter Home’s “Breast Cancer
Awareness” Sells Wine, Ignores Risks
What they say:
”The universal symbol of breast cancer awareness, the
pink ribbon, will appear prominently on our Sutter Home White
Zinfandel bottles. We believe this will communicate a message
of hope and remind women to take a moment for themselves and
schedule a mammogram or exam.”
What they don’t tell you:
Alcohol is a known human carcinogen, and drinking it is a
risk factor for developing breast
cancer. Women who have two to five drinks a day have about
1.5 times the risk of women who drink no alcohol.
Sutter Home Fantasy vs. Our
Reality:
A study of women in Marin County,
California revealed that those who consumed three drinks
a day were nearly four times more likely to be diagnosed with
breast cancer than those who drank less.
See Breast Cancer Action's "Think Before You Pink" campaign, which focuses on issues surrounding pink ribbon marketing.
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