Alcopops
are sweet, fruity, often bubbly alcoholic beverages designed for and
marketed to youth. Learn about the products, the companies that make and market them, and the harms they
cause. more»
When community fairs and festivals accept sponsorship from the alcohol industry, they become an unwitting part of the industry's marketing strategy.Read more.
Young people are already far too inundated by alcohol advertisements. High cost giveaways, in the form of t-shirts, glasses, and toys, are just another way for to create brand recognition at an early age.
Take Action: Tell Gov. Schwarzenegger
to support alcopop labeling in California.
