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Diageo
Company Profile:

Diageo PLC
1301 K Street,
Suite 1000, East Tower,
Washington, D.C. 20005 
Phone: (202) 715-1110
Fax: (202) 715-1114
Stock symbol: DEO
Web Site: http://www.diageo.com/

Total Sales (2003): $15.6 Billion
Gross Profit (2003): $126 Million
Estimated Sales to Underage Youth: $1.72 Billion 1
Estimated Profit from Sales to Underage Youth: $13.8 Million 1


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Articles:
- Industry Watch: Goldschlager's Take on Prevention
- Smirnoff "mouse" ad pulled!

Action Alerts:
- Send Diageo a Citation for Hit-and-Run Advertising

View TV Ads: (for Broadband users only)
- "Treat St. Patrick's Day Like a Real Holiday"
Guinness TV Ad

Products: Baileys, Captain Morgan, Guinness, J&B, Johnnie Walker, Jose Cuervo, Smirnoff, Tanqueray

CORPORATE OFFICERS
James Blyth, 63
Chairman
Paul Walsh, 48
CEO, Director
Nicholas Rose, 45
Fin. Director
Susan Bunn, 44
Sec.

1 A significant percentage of the total alcohol consumption in the United States each year is by underage youth. The U.S. Substance Abuse and Mental Health Services Administration reports that the percentage is over 11 percent.

 

 

 

 

 

Formed by the 1997 merger of alcoholic beverage giant Guinness with food and spirits company Grand Metropolitan, Diageo is the world's largest producer of alcoholic drinks.
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