Coors Brewing Company

Company Profile:
Adolph Coors Co.
311 Tenth Street
Golden, CO 80401
Phone: (303) 279-6565
Fax: (303) 277-5415
Stock symbol: RKY (NYSE)
Web Site: http://www.coors.com/
Merger with Molson: http://www.molsoncoors.com/

Total Sales (2003): $4.1 Billion
Gross Profit (2003): $1.41 Billion
Estimated Sales to Underage Youth: $451 million ¹
Estimated Profit from Sales to Underage Youth: $155 million ¹

Articles:
- Coors Advertising Targets Youth
- Coors Scary Beer Ads Campaign HQ
- Coors Ads on American Idol
- Coors Hip-Hop can
- Lawsuits Against Alcohol Industry
- Peter Coors’ Plan to Lower Drinking Age
- Teen Fashion

Action Alerts:
- Molson "Friends" Campaign Deceives Women

View TV Ads: (for Broadband users only)
- Scary Movie3 Ad
- American Idol Coors Ad

Products: Coors Light, Coors Original, Coors Non-Alcoholic, Extra Gold, Zima, George Killian's Irish Red Lager, Keystone, Keystone Light, Keystone Ice, Blue Moon Belgian White Ale, Mexicali

Foreign-made Products Coors Distributes in the U.S.: Molson, Molson Ice, Carling, Worthington, Caffrey's, Reef, Screamers, Stones

¹ A significant percentage of the total alcohol consumption in the United States each year is by underage youth. The U.S. Substance Abuse and Mental Health Services Administration reports that the percentage is over 11 percent.