Alcohol: The Problem

Most of us are aware of some common dangers associated with drinking, including alcoholism, and driving under the influence. But the harmful effects of alcohol use are greater than many of us realize.

Heavier consumption is associated with cancer, liver cirrhosis, stroke and birth defects. Drinking has also been linked to community blight as well as domestic violence, rape, assault, homicide, suicide, and lost productivity at work and school.

Alcohol producers' marketing and promotion practices often contribute to these problems. Some in the alcohol industry target underage drinkers and encourage binge drinking. They exploit cultural festivals such as Cinco de Mayo and St. Patrick's Day, and they prey on particular communities with their advertising—like malt liquor ads aimed at African Americans.

The intensity of efforts to prevent alcohol problems must match the enormity of the crisis. When the public health is overwhelmed by commercial interests that minimize the industry's responsibility, communities are forced to deal with the problems alcohol leaves behind.