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Basketball Without Beer Ads?

Last week, just before the National Collegiate Athletic Association's "March Madness" began, U.S. Rep. Tom Osborne (R-Nebraska), introduced a resolution calling upon the National Collegiate Athletic Association (NCAA) and its member institutions to end all alcohol advertising during radio and television broadcasts of college sports events. The Center for Science in the Public Interest launched its Campaign for Alcohol-Free Sports TV in November 2003. Since then CSPI has worked with Representative Osborne and a growing grassroots network to build national support for ending alcohol sponsorship of NCAA broadcasts. You can support the campaign by writing to the NCAA Division I Board of Directors.

Listen to National Public Radio's April 1, 2005 report "Alcohol Ads During NCAA Games Come Under Fire"


In 2003, alcohol producers spent more than $52 million to place 4,747 commercials in college sports programs.

-- Center on Alcohol
Marketing and Youth

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