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Study Documents Low-Priced, High Volume Sales of Alcohol Available to College Students Nationwide

Heavy episodic or binge drinking has been recognized as a major problem on American college campuses making an impact on the health, safety, and education of students. A study conducted by the Harvard School of Public Health examines the alcohol environment surrounding college campuses and assesses the impact on students’ drinking. This environment includes alcohol promotions, price specials, and advertising at drinking establishments that serve beer for on-premise consumption as well as retail outlets that sell beer for off-premise consumption.

Summary of study: www.hsph.harvard.edu/cas/Documents/marketingalcohol

Related Links:
CSU Curbing Student Alcohol Abuse: www.calstate.edu/PA/news/alcoholreport.shtml
Harvard School of Public Health: www.hsph.harvard.edu/cas/Documents/social_norms
California Alcohol Issues Partnership: http://www.silvergategroup.com/caip/

 

The availability of large volumes of alcohol (e.g., 24- and 30-can cases of beer, party balls, and kegs), low prices, and frequent promotions and advertising in alcohol outlets around college campuses are all associated with higher binge drinking there.

– Harvard Study of Public Health, 2003

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