Federal Alcohol Policy

The Alcohol and Tobacco Tax and Trade Bureau (TTB) is the primary federal agency involved in alcohol policy. Located in the Department of the Treasury, the TTB is responsible for enforcing and administering laws covering the production, use, and distribution of alcohol and tobacco products. They are also the principal authority over alcohol advertising, though authority is shared with the Federal Trade Commission (FTC), which has authority over advertising in general.

Alcohol Excise Taxes

The Federal Government imposes volume taxes on distilled spirits, wine, and beer that are in addition to State alcohol taxes. Because Congress raises these Federal Excise taxes only rarely, the real price of alcohol has declined considerably since 1960.
More on Alcohol Excise Taxes

Labeling

The federal government, through the TTB, has primary responsibility for the regulation of labeling of alcoholic beverages. Producers must apply for a Certification/Exemption of Label/Bottle Approval (COLA) through the Bureau of Alcohol, Tobacco, Firearms and Explosives. They can now do this online.

Since 1989, there has been a requirement in the U.S. to include a small warning message regarding potential health risks of consumption on alcoholic beverage containers. The emphasis in the warnings is on the potential for birth defects when alcohol is consumed during pregnancy and on the danger of drinking and driving. Some states (including California) require posted warnings of alcohol risks in establishments that serve alcohol.

Product Approval

The Tax and Trade Bureau has jurisdiction for labeling, packaging, and product approval.

Advertising

The Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Federal Trade Commission (FTC) are the federal agencies with authority over alcohol advertising. Advertising policy for TV and radio can also be changed through federal legislation.