Wal-Mart teams up with spirit maker Diageo


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Reducing Alcohol Problems at Community Events

Marin County Fair makes a bold statement

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to retail giant Wal-Mart for teaming up with spirit maker Diageo to take a “big box” approach to liquor sales. Wal-Mart helps Diageo develop new products like caramel flavored Dulseda, while Diageo helps Wal-Mart remodel its stores to include 5,000-square-foot liquor departments that feature big displays and cheaper-than-normal prices on oversized bottles. The only thing this deal offers is more alcohol-related problems in already over-saturated communities.

In comparison to moderate and non-drinkers, individuals with a history of heavy drinking have higher health care costs.

- Hunkeler EM, et al., Drug and Alcohol Dependence .

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