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Youth-friendly Starbucks Coffee Company partners with
Jim Beam to create a coffee liqueur. |
Thumbs Down...
to Jim Beam for partnering with youth-friendly Starbucks Coffee Company in creating a coffee liqueur that will be sold in licensed alcohol retailers, much like Kahlua and Bailey's Irish cream. Starbucks' news product is likely to be popular in a category where coffee liqueurs already account for more than 2 million of the 20 million cases of cordials and liqueurs sold each year in the U.S.
on the flip-side :
Thumbs Up
to residents of Austin, TX for protesting the test marketing of Starbucks Liqueur in their city. The protesters raised questions about Jim Beam's use of a brand name with strong recognition among underage youth to promote its new coffee-flavored cordial.
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In comparison to moderate and non-drinkers, individuals with a history of heavy drinking have higher health care costs.
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Hunkeler EM, et al.,
Drug and Alcohol Dependence .
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