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Cutty Black 100-proof whiskey

to Skyy Spirits, LLC for introducing Cutty Black, a new 100-proof whiskey they say is “geared to a college-age demographic.” Cutty Black promotions and advertising feature a medieval fantasy art theme (similar to youth-oriented entertainment like “Lord of the Rings”) along with scantily clad, busty women. College drinking results in 1,400 deaths a year, and campus coalitions and officials are working hard to find solutions to reduce alcohol-related sexual assault, injuries, motor vehicle accidents, health problems and suicides in their communities. Any company that targets college students with high-potency alcohol products deserves a failing grade.