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Thumbs Up...
to Jocelyn A., who used TalkBack
to inform the Distilled Spirits Council of the United States (DISCUS) that a billboard advertising Sauza Tequila was
within one block of the George H. Dunbar Elementary School in New Bedford, Massachusetts. DISCUS agreed that this placement
is inconsistent with its advertising code [which states that "beverage alcohol advertising should not be placed on any
outdoor stationary location within five hundred (500) feet of an elementary school or secondary school except on a licensed
premise."] The billboard was removed on January 27, 2006, less than 48 hours after receipt of Jocelyn's compliant.
Talk Back @ www.MarinInstitute.org/talkback
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Thumbs Down...
to Gerber and Sesame Workshop for partnering with Anheuser-Busch to create "Sesame Place," a Sesame
Street-themed amusement park. The park has attractions aimed at children under the age of 10,
including parades, water rides, and themed areas featuring popular characters from the children's show.
Sesame Workshop, a children's educational media nonprofit, and Gerber, a company specializing in baby food and
other related products, should be working to protect kids from alcohol messages. They shouldn't partner with Anheuser-Busch,
a company notorious for promoting beer to youth. What next: beer ads on BabyFirst TV, the new infant channel?
Thumbs Down...
to Anheuser-Busch for targeting young women with its new product line of alcoholic fruit juice called "Peels."
A-B's newest alcopops come in flavors such as strawberry-passion fruit and cranberry-peach and are promoted in health
spas and beauty salons to reach the young, female demographic. Even though research shows that alcopops are the drink of
choice for teen girls, and binge drinking is skyrocketing among young women, A-B doesn't see a public health problem-it sees
a new way to profit at the expense of young women's health.
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More than 40 percent of individuals who begin drinking before age 13 will develop addiction or alcohol dependency, or other problems associated with alcohol use at some point in their lives.
- Leadership to Keep Children Alcohol Free
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