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Keeping Big Alcohol in Check

 

Just like tobacco companies, some alcohol producers are guilty of irresponsible and predatory marketing—targeting underage youth, heavy drinkers, communities of color and other vulnerable populations. If you agree that Big Alcohol can’t be trusted to police itself, then we need your help keeping the industry in check.

Go to our Ad Alert and Thumbs Down for some examples of the industry's marketing practices and then Take Action. Any time you see irresponsible advertising use our Talk Back system to quickly file complaints with the industry’s trade associations and the government.

Check out Corporate Profiles for the complete picture on the biggest players, like Anheuser-Busch, Coors, Diageo, and SABMiller. You can also stay current with the latest facts and news from the alcohol policy field.

Product ads on TV outnumbered industry “responsibility ads” 226 to 1 in 2002.
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