Alcohol News: July 2005
Brewer recasts ad after boater dies
The Oregonian, OR, July 28, 2005
The maker of Bud Light beer said Tuesday that it plans to replace all billboards featuring a water scooter rider with one that promotes responsible drinking while boating after concerns from a Portland nonprofit and a deadly weekend accident on the Columbia River.
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More headlines on Anheuser-Busch
The costs of mixing alcohol and sports
Report shows NCAA should ban beer ads
UWire, July 30, 2005
A report released Wednesday by the Center for Science in the Public Interest calls for a ban on beer advertising during National Collegiate Athletic Association televised sports broadcasts. The report, "How the NCAA Recruits Kids for the Beer Market," argues that by trying to attract young consumers to its brand, the NCAA exposes young people to alcohol advertisers.
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The truth about Big Alcohol and sports
Liquor ads invite teens to the party
Forbes.com, July 26, 2005
Rockin' parties, sexy people, getting the guy or girl, being popular -- these are themes teenagers say they take away from alcohol advertisements, according to a recent survey that found evidence that liquor ads are targeting young people. Of the nearly 500 Maine teens surveyed, two-thirds of the 13- to 18-year-olds agreed that the alcohol industry is trying to appeal to underage youth through its advertising, according to a report by the survey's sponsor, the Maine Youth Empowerment and Policy group.
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How ads really affect teens
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Brewer recasts ad after boater dies
The Oregonian, OR, July 28, 2005
The maker of Bud Light beer said Tuesday that it plans to replace all billboards featuring a water scooter rider with one that promotes responsible drinking while boating after concerns from a Portland nonprofit and a deadly weekend accident on the Columbia River.
See full text of article
More headlines on Anheuser-Busch
The costs of mixing alcohol and sports
Report shows NCAA should ban beer ads
USWire, July 30, 2005
A report released Wednesday by the Center for Science in the Public Interest calls for a ban on beer advertising during National Collegiate Athletic Association televised sports broadcasts. The report, "How the NCAA Recruits Kids for the Beer Market," argues that by trying to attract young consumers to its brand, the NCAA exposes young people to alcohol advertisers.
See full text of article
The truth about Big Alcohol and sports
Liquor ads invite teens to the party
Forbes.com, July 26, 2005
Rockin' parties, sexy people, getting the guy or girl, being popular -- these are themes teenagers say they take away from alcohol advertisements, according to a recent survey that found evidence that liquor ads are targeting young people. Of the nearly 500 Maine teens surveyed, two-thirds of the 13- to 18-year-olds agreed that the alcohol industry is trying to appeal to underage youth through its advertising, according to a report by the survey's sponsor, the Maine Youth Empowerment and Policy group.
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How ads really affect teens
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Improved standards proposed to reduce youth exposure to alcohol advertising
CADCA online, July 14, 2005
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a report calling for new measures to reduce underage youth exposure to alcohol advertising. "Striking a Balance: Protecting Youth from Overexposure to Alcohol Ads and Allowing Alcohol Companies to Reach the Adult Market" proposes new standards for the alcohol industry that would not allow product ads to be placed where 12 to 20-year-olds make up more than 15 percent of the audience. . .The FTC found the prior 50 percent cap resulted in youth overexposure to alcohol ads since youth comprise only 27.5 percent of the U.S. population.
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Alcohol summertime marketing
Teen fashion mimics beer brands
On the roads: U.S. lags others on DWI toughness
Newsday Magazine, July 13, 2005
If you go to a party in Sweden, it's perfectly acceptable to drink. But you'd better not drive - not even after one beer. . . . "We're at a much lower level [of DWI offenses] than we were 20 years ago," said Kathryn Stewart, chairwoman of the National Academy of Sciences Committee on Alcohol, Other Drugs and Transportation and the author of a NHTSA study on DWI laws in other countries. "But we still have one of the highest BAC [blood alcohol content] limits in the world." See full text of article
Check "last call" facts
National drinking age of 21 successful, popular
Pittsburgh Post-Gazette, PA, July 16, 2005
The law that established 21 as the national drinking age turns 21 tomorrow, but the birthday celebrations will be muted . . ."The National Academy of Sciences called the problem of underage drinking 'endemic,' " said David Jernigan, research director for the Center on Alcohol Marketing and Youth at Georgetown University. "This is the nation's No. 1 drug problem -- 7,000 kids under the age of 16 start drinking every day. ... The problem isn't going to go away without significant new intervention strategies."
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Underage drinking: problems and solutions
R&D: To drink or not to drink
Discover Magazine, July 12, 2005
It's hard enough knowing what to eat-low carb? low fat? high protein?-that you'd think you could find a little clarity in alcohol. . . . Researchers at the University of Mississippi recently found that ethanol-the alcohol in alcoholic drinks-speeds tumor growth by stimulating blood vessel formation. . . .There is strong new evidence that the negative effects of alcohol outweigh the benefits. Alcohol-related illnesses add up to a huge worldwide health problem, says an international team of researchers reporting in the British medical journal The Lancet. Four percent of the "global burden of disease," they say, can be blamed on alcohol-about as much death and disability as is caused by tobacco.
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What you didn't know about alcohol and fitness
National retailer off 'Target' with marketing scheme
Western Front, WA, July 12, 2005
A common sight at a typical elementary school on Monday mornings used to include joyous children outfitted in Disney apparel and tennis shoes laughing with friends. But, with the arrival of the 21st century, children are now acting as walking beer advertisements instead. . . . Advertising beer would be wise for Target if its corporate executives felt the need to increase the company's beer sales -- but Target does not sell beer. Therefore, the corporation is not boosting its alcohol sales, but is merely advertising illegal products to young American men.
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DISCUS lifts the curtain on ads
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