Alcohol News November 2003

US brewers: walking a fine line
Datamonitor.com, November 28, 2003
"US drinks manufacturers are strongly refuting charges of deliberately marketing their products to underage drinkers. However, every alcoholic drink manufacturer targets young legal drinkers and this may give enough grounds for the case to proceed. In the UK, manufacturers have started to use more sophisticated positioning to avoid this problem.

In the US, the drinks industry is the latest to face a lawsuit on the iniquities of its marketing strategies. In this instance, the charge is that several manufacturers have deliberately targeted underage drinkers.

There are seven companies named in the suit: Coors, Mark Anthony, Bacardi, Kobrand, Heineken [HEIN.AS], Brown-Forman [BFB] and Diageo [DGE.L]. The claim against them alleges a "long-running, sophisticated and deceptive scheme by manufacturers to market alcoholic beverages to children and other underage consumers". The suit further claims that 15-20% of all alcoholic beverages sold in the US are consumed by underage drinkers..."
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New law prompts alcohol elections
Star-Telegram, Watauga, TX, November 28, 2003
"Kim Nguyen says her food store on Rufe Snow Drive has been selling 30 bottles of wine a day since Watauga began allowing off-premises wine sales.

"A lot of people like it because they don't have to go all the way to Fort Worth," said Nguyen, the co-owner of Jamie's Food Store.

Changes in state law have made it easier to call alcohol elections, and several communities in Northeast Tarrant County are considering having votes to make wine, beer and mixed drinks more widely available..."
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posted by Shanita | 12/01/2003

Wednesday, November 26, 2003

Lummis debate ban on liquor
Seattle Post-Intelligencer, Lummi Nation (Seattle), WA, November 26, 2003
"At the gateway to this reservation, posted on the entrance of the tribal liquor store, the face of a newborn girl with sleepy eyes informed late afternoon customers why the store's doors were locked last weekend.

Along with the photo of 1-month-old Cecilia Rose Julius -- now, two weeks dead -- a notice explained that alcohol sales, "out of respect for the grieving families and friends impacted by alcohol abuse," would cease nine hours earlier than usual each day.

The two-day act of partial prohibition, though a purely symbolic gesture to the infant's family, is the first measure the Lummi tribal leadership has ever enacted to restrict reservation alcohol sales, officials here say.

Now, some tribal members say it's time for something more permanent..."
See entire article

posted by Shanita | 11/26/2003

Ohio State bans all alcohol advertisements
The Cincinnati Post, Columbus, OH, November 26, 2003
"Ohio State will prohibit alcohol advertisements on local broadcasts of its games next year as part of an effort that organizers hope would lead to a national ban.

"We can be accused of hypocrisy if we're sending one message at one level and doing something else at another," athletic director Andy Geiger said. Starting next year, Ohio State will not allow alcohol advertising in the local contracts it controls or in any publications.

Ohio State sold advertising rights for $1.4 million this year.

Radio stations broadcast football and men's and women's basketball games. The spring football game is on television.

For now, Ohio State cannot ban advertising on its nationally televised games. The Big Ten bundles and sells advertising rights and has a contract that expires in 2006.

Geiger said he will take the idea on the ban to the other Big Ten schools in February in hopes of getting other schools to go along..."
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Brown-Forman Profit Up 8.8 Percent
Washington Post, Louisville, KY, November 25, 2003
"Brown-Forman Corp.'s profit rose 8.8 percent in the latest quarter, partly due to solid growth from its Jack Daniel's and Southern Comfort liquor brands and a weaker U.S. dollar.

The Louisville-based company, which also makes other products such as Lenox china, reported net income of $88.2 million, or $1.45 a share, for the fiscal 2004 second quarter ended Oct. 31. That compares with earnings of $81.1 million, or $1.18 a share, in the same quarter last year..."
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posted by Shanita | 11/26/2003

Tuesday, November 25, 2003

SPA lobbies for responsible liquor serving
Summit Daily News, Breckenridge, CO, November 23, 2003
"Twenty-five-cent beer specials would go the way of dredge boat mining in Summit County, if the Summit Prevention Alliance has its way. They would be dead.

"Drink specials like that encourage irresponsible drinking. While it might not necessarily be against the law, it does not promote a healthy community," said Beverly Gmerek, the prevention coordinator at the Summit Prevention Alliance.

"We're seeing a huge number of drunken driving arrests in the county, per capita."

In the face of that concern, the SPA is asking elected officials and liquor boards across the county to do more to discourage irresponsible drinking habits..."
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posted by Shanita | 11/25/2003

New gadget allows alcohol to be inhaled
Ananova.com, November 25, 2003
"The inventor of a gadget that enables people to inhale alcohol through their nose or mouth claim it doesn't cause hangovers.

Dominic Simler, 30, discovered that by mixing spirits with pure oxygen, a cloudy alcohol vapour can be created which can be either snorted or inhaled.

He is marketing it as AWOL, or Alcohol With Out Liquid, and says it can be used to consume any spirit..."
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ALCOHOL INDUSTRY SUED FOR MARKETING TO CHILDREN
Advertising Age, Washington, DC, November 25, 2003
"In a legal strategy similar to how state attorneys general successfully pursued tobacco companies, a class action lawsuit has been filed to recover "billions of dollars in ill-gotten profits" from alcohol makers that falsely denied their ads targeted underage drinkers.

The suit accuses brewers Coors Brewing Co. and Heineken; distilled spirits makers Mark Anthony Brands (maker of Mike's Hard Lemonade), Bacardi USA, Bacardi Group, Brown-Forman, Diageo and Kobrand (maker of Alize cognac); and the Beer Institute of a "long-running, sophisticated and deceptive scheme ... to market alcoholic beverages to children and other underage consumers."

The suit does not mention either Anheuser-Busch or Miller Brewing Co., the two largest brewers in the world..."
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posted by Shanita | 11/25/2003

Co-op Store asked to pull alcohol-related merchandise
The Penn Online, Indiana, PA, November 24, 2003
"The Co-op Store Committee doesn't believe the Co-op Store's sales of alcohol-related merchandise promote binge drinking in the IUP community but did not make an official decision because of committee members absent from Friday's meeting.

The university and its Alcohol Coalition Task Force have asked the Co-op to stop selling alcohol-related merchandise because they believe the items promote binge drinking in the IUP community.

"The concern that I have is that there will always be a drinking problem at IUP," said Co-op Store director Pete Alexander. "We need to teach responsible drinking."

The Co-op has taken steps to educate students to drink responsibly, such as placing large stickers around the alcohol-related merchandise encouraging students to drink responsibly..."
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posted by Shanita | 11/24/2003

Board gives bar owner no sympathy
The Providence Journal, Providence, RI, November, 24, 2003
"The owner of Louie's Tap said he didn't know why teenagers have been caught drinking in his bar -- or how signs advertising drinks for 75 cents, a "beer pong tournament," and a slogan "Be there or be sober" ended up on the bar's walls.

With his city license in jeopardy, Bruce Coppola threw himself on the mercy of the city Board of Licenses on Friday.

He found little sympathy.

No decision was made on the bar's fate Friday. The board has the authority to issue fines, or suspend or revoke the liquor license. An announcement is expected within 10 days of the hearing.

Louie's Tap was brought before the board because of numerous arrests of underage drinkers there this fall -- and a history of problems..."
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Follow That Keg
The Post-Standard, Syracuse, NY, November 22, 2003
"Starting today, retailers who sell beer in kegs are required by law to record keg purchasers' identification information, attach registration tags to kegs and collect a $75 deposit for each keg. The law is designed to combat underage drinking.

Retailers who don't comply face suspension or revocation of their beer licenses.

But beer retailers and trade groups say the new law will hurt keg sales and alienate customers.

"You will see a lot of retailers who do a marginal amount of business totally eliminate the package," said Bob Vessa, executive director of the Empire State Beer Distributors Association, a trade group..."
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posted by Shanita | 11/24/2003

Friday, November 21, 2003

You Need More Than a Message To Reduce Underage Drinking
Psychiatric News, November 21, 2003
"Raising taxes on beer, rating movies and TV shows based on their depiction of drinking alcohol, and enacting new measures to deter adults from buying alcohol for minors are ways the nation can reduce the problems associated with underage drinking, according to a report issued in September by the National Research Council and the Institute of Medicine of the National Academy of Sciences.

The report, titled "Reducing Underage Drinking: A Collective Responsibility," places the societal costs of underage drinking-driving-related injuries and death, violent crime, sexual assault, unwanted pregnancies, and suicide, for example-at $53 billion a year in the United States.

By age 20, according to the report, 70 percent of those who consume alcohol engage in heavy drinking, which is defined as five or more drinks in a row during a two-week period..."
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See also a summary of the Report: Institute of Medicine "Reducing Underage Drinking: A Collective Responsibility"

posted by Shanita | 11/21/2003

New keg law taps a nerve
Times Union, Albany, NY, November 21, 2003
"Sales of keg beer may soon go flat.

A new law that takes effect Saturday requires a $75 deposit, redeemable only if the keg is returned within 30 days. A detailed registration form is also required, including a tag affixed to the keg noting the buyer's name.

The goal of the new law is to curb underage drinking by making it easier to trace the keg back to the buyer and seller -- and to hold them accountable when the beer lands in the cups and funnels of teenagers.

"We bust those kinds of parties almost every weekend in the summer," said Colonie Police Chief Steven Heider, who supports the law.

But some beer retailers say the new rules could force them to close their taps..."
See entire article
See related article from The Saratogian

Thursday, November 20, 2003

Sunday liquor sales passed
Boston Herald, Boston, MA, November 20, 2003
"Massachusetts residents won't have to live near the state line to buy alcohol on Sunday under a plan lawmakers approved last night.

Tucked in a $100 million economic stimulus package - along with tax credits for businesses and a one-day ``sales-tax holiday'' set for Aug. 14 - is a provision allowing year-round, statewide Sunday liquor sales at package and grocery stores.

The move, which upends a long-standing tradition of banning booze sales on the Sabbath, would allow towns to opt out of the idea. Store owners would also have the option.

Package stores along Massachusetts' borders are now allowed to sell booze on Sunday, in an attempt to buffer them from the impact of Sunday liquor sales in other states, such as New Hampshire.

All package stores can sell liquor on Sundays between Thanksgiving and New Year's Day.."
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posted by Shanita | 11/20/2003

Coors to roll out low-carbohydrate beer
The Boston Globe, Golden, CO, November 19, 2003
"Coors Brewing Co. said Wednesday it will launch a low-carbohydrate beer brand in 10 states on March 1, in an effort to grab a larger share of the expanding market for beers that appeal to people on low-carb diets.

Coors, the maker of the popular Coors Light brand, plans to launch its Aspen Edge beer nationwide by year's end, helped by television, billboard, radio and print advertisements, the company said.

Aspen Edge will compete with Anheuser-Busch Cos.' Michelob Ultra.

SABMiller PLC is attempting to enter the market as well, by recasting its existing Miller Lite brand as a low-carbohydrate beer..."
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Wednesday, November 19, 2003

UMd. Wants To Ban Kegs Sales In College Park
TheWBALChannel.com, College Park, MD, November 19, 2003
"An alcohol task force at the University of Maryland wants to put a ban on beer kegs.
Banning the sale of kegs in liquor stores is the latest effort to clamp down on underage drinking on the College Park campus.

At College Inn Liquors, owner Sonny Lasick says banning the sale of kegs won't stop underage drinking. "Take away one thing and they'll get another," said Lasick.

But the university's alcohol task force doesn't see it that way. Their proposal to outlaw kegs is intended to target customers older than 21 who load up on alcohol and then allow minors to drink it..."
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Legislators Protest Beer Logos on Museum Exhibit
Washington Post, Washington, DC, November 19, 2003
"Just weeks before the opening of the Smithsonian's new aviation museum, 20 House members have asked the Smithsonian to remove beer logos from a historic aerobatics plane.

In a letter sent this week to Smithsonian Secretary Lawrence M. Small, the congressmen said the Loudenslager Stephens Akro Laser 200, which won several U.S. aerobatics titles as well as the 1980 World Aerobatic Championship, deserved to be in the museum. However, they said the Bud Light emblems were an advertisement and an inducement to drink -- the wrong signals to send to young visitors..."
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Fire station drinking scrutinized
CNN.com, Torrington, WY, November 19, 2003
"Some fire chiefs say the alcohol is an important tool for recruitment and builds camaraderie, but policies that allow the consumption of beer and alcohol at fire stations are increasingly under scrutiny.

Wyoming's governor wants to put an end to the drinking after two state firefighters were charged in separate drunk driving incidents, including one that killed a 16-year-old passenger -- who was a volunteer firefighter.

"What is the rationale for having alcohol in a fire hall?" Gov. Dave Freudenthal asked. He has joined state Fire Marshal Jim Narva in asking fire departments to voluntarily dump their alcohol policies before the matter is taken to the state Legislature..."
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Tuesday, November 18, 2003

Diageo's tax breaks raise some questions
The Stamford Advocate, Stamford, CT, November 18, 2003
"The more than $40 million in tax breaks for Diageo North America, which is moving its headquarters from Stamford to Norwalk, have left some wondering whether the state is investing in job growth or has fallen for a bluff.

State officials have said that Diageo was leaving Stamford for Norwalk or for New York state and the incentives were needed to retain jobs.

Under the agreement, Diageo must increase its work force in Connecticut from 700 to 1,000 and increase the amount of taxes it pays the state to reap the full tax break, which is spread out over a decade.

But state Sen. Andrew McDonald, D-Stamford, questions how likely it was that Diageo would have consolidated operations in Westchester County, N.Y., where the company has some offices now..."
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Athens (GA) set to take liquor applications
The Decatur Daily, Athens, GA, November 15, 2003
"In five days, applications will be taken for a liquor license in Athens.

On Wednesday, city and state officials will be at City Hall to distribute and accept applications and enroll vendors in the vendor responsibility program.

On Friday, the Athens City Council completed its last step toward liquor sales by approving changes to the zoning and sign ordinances that set requirements for areas where vendors can sell and how they can advertise.

For example, window signs for any business cannot cover more than 10 percent of the total window area. Also, vendors cannot sell alcohol in neighborhoods except for a golf course or country club..."
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When you say `Budweiser' with a building
Houston Chronicle, Houston, TX, November 15, 2003
"What better place to put up a billboard than a freeway where severe traffic jams are common? That way you make sure drivers get a long chance to absorb your advertising message.

That was the thinking of the leaders of a local Budweiser beer distributor when they selected a location on the traffic-bloated Katy Freeway for its new building.

Silver Eagle Distributors, the local distributor of Anheuser-Busch beer, will build a warehouse and office building adjacent to Interstate 10, east of Loop 610. It's the major freeway connecting the downtown to the suburban communities of Katy, Memorial and all points west...

The site is highly visible. That means the beer signs on the building will be equivalent to having a big billboard on one of the world's busiest freeways, said Jeff Peden, a broker with Cushman & Wakefield.

"I don't know if there is better location for brand exposure of our signage. That was the idea from the onset," said Bob Boblitt, chief operating officer of Silver Eagle.

With the heavy traffic on that freeway, passers-by will have a better chance to see the Budweiser ads than they would if they were speeding by at 70 mph, Boblitt said.

"We wanted to find primarily a site with good access to major highways, as close to the center of the city as we could," Boblitt said..."
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College students chug big mugs
Detroit Free Press, Detroit, MI, November 15, 2003
"College students drink much more alcohol than they realize, a new study suggests, raising questions about the validity of widely cited surveys on campus drinking.

The reason: Students tend to pour much more than standard servings of alcohol into cups, says the study, published in the November issue of Alcoholism: Clinical & Experimental Research.

The study focused on 106 Duke University undergraduates, all of whom poured into empty cups of different sizes the amount of fluid they considered to be one serving of beer, one shot of liquor or the alcohol in one mixed drink.

Students in every case markedly overestimated the amount of alcohol for a standard drink, as defined by the Harvard School of Public Health College Alcohol Studies Program -- a 12-ounce beer or 1 1/4 ounces of liquor in a shot or mixed drink.

The Duke students exceeded those standards -- by 80 percent for mixed drinks, 26 percent for shots and 25 percent for beer..."
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posted by Shanita | 11/18/2003

SPA lobbies for responsible liquor serving
Summit Daily News, Breckenridge, CO, November 11, 2003
"Twenty-five-cent beer specials would go the way of dredge boat mining in Summit County, if the Summit Prevention Alliance has its way.

They would be dead.

"Drink specials like that encourage irresponsible drinking. While it might not necessarily be against the law, it does not promote a healthy community," said Beverly Gmerek, the prevention coordinator at the Summit Prevention Alliance.

"We're seeing a huge number of drunken driving arrests in the county, per capita."

In the face of that concern, the SPA is asking elected officials and liquor boards across the county to do more to discourage irresponsible drinking habits...

In addition to possibly saving lives, the county could save money if it didn't have to deal with so much drunken driving enforcement, drunken assaults, graffiti or other such problems incurred by intoxicated people, she added.

Sending all bartenders and servers to classes is one way to assure establishments don't sell too much alcohol to individuals..."
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Ex-Coaches Call for a Ban on Beer Ads
Adweek, November 12, 2003
"Two former college coaches and an advocacy group are calling for a ban on beer ads during college sports broadcasts.

Former University of North Carolina basketball coach Dean Smith and Tom Osborne, former head coach of the University of Nebraska football team who is now a Republican Congressman from Nebraska, joined the Washington, D.C.-based Center for Science in the Public Interest on Wednesday in asking universities to stop accepting money from alcohol advertisers.

According to a poll from the advocacy group, seven in 10 Americans think beer companies that advertise on college sports know their messages appeal to underage drinkers..."
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Liquor sellers may have to tag kegs
Richmond Register, Richmond, KY, November 12, 2003
"Richmond retail liquor sellers may soon be required to tag every beer keg going out their doors after the first reading of an ordinance requiring such tagging was approved at Tuesday's Richmond City Commission meeting.

David Grandgeorge, a representative of the city's community partnership on the issue and the vice-president of the Kentucky Agency of Substance Abuse local board, told the commission he thinks the ordinance will be beneficial.

"Underage drinking has been a significant problem in our community," Grandgeorge told the commission. "Beer keg tracking might be something to consider."

Grandgeorge said statistics show younger people drink a great deal from kegs, and if police arrive at keg parties where underage drinkers are present, partygoers scatter and no one takes responsibility for the keg. Tagging kegs would require someone to be responsible for that keg, which could be traced back to them through the store where the purchase was made..."
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Are new congressional efforts to curb underage drinking on the right track?
Insight on the News, October 20, 2003
Illegal underage drinking is a national health crisis, and Congress must enact a national strategy to fight it effectively.

"My prior work for alcohol and drug programs has made me acutely aware of the terrible effects alcohol dependence has on individuals, families and particularly children. For that reason, I have had a longstanding interest in addressing underage drinking. In spite of the fact that drinking under the age of 21 is illegal in all 50 states, more than 10 million kids in the United States consume alcohol illegally. In the last two weeks, the average high-school senior has had five drinks. Just kids being kids?

Perhaps many think so. But the truth is underage drinking is causing enormous harm to our children and to American society at an estimated cost of $53 billion a year..."
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Tagging law causes decrease in keg sales, increase in sales of cases of beer
The Purdue Exponent, West Lafayette, IN, November 11, 2003
"It has been more than a month since the keg-tagging laws have been in effect and one thing is for sure: There has been a large increase in the sales of cases of beer. This challenges one of the main reasons the law went into effect in the first place, to curb underage drinking.

According to the Alcohol and Tobacco Commission's Web site, the keg-tagging law went into effect Sept. 27 and requires all kegs to be tagged with identifying information about the purchaser. Tags are composed on two separate labels, one that stays at the purchase location and another that is placed on the keg. Purchasers must provide information such as their date of birth, name, address, phone number and type of identification. All tags are individually numbered and registered through the local office of the Indiana Alcohol and Tobacco Commission..."
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Lodi planners to review liquor licenses, flashing signs
Lodi News-Sentinel, Lodi, CA, November 10, 2003
"Lodi planners are set to consider Wednesday the abundance of liquor outlets in Lodi and the question of whether the city should allow flashing signs.
For its population, Lodi has more than twice the number of off-sale liquor licenses than is recommended by the state Alcoholic Beverage Control board.
An ABC district administrator and a license supervisor will speak to the commission about the state's guidelines and will answer questions from the commissioners, said Konradt Bartlam, Lodi's community development director.
A suggestion that the city impose a "three strikes" rule -- where liquor stores with too many police calls could be cited or have their use permits revoked -- has been floated at meetings of the Lodi Chamber of Commerce..."
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Headlines | posted by Shanita | 11/10/2003

It's time to protect teens by targeting alcohol ads
The Mercury News, San Jose, Ca, November 10, 2003
"The Marlboro Man and Joe Camel are gone from the airwaves, but the Coors twins and the Labatt bear have become fixtures on TV, hawking another product that is lethal and illegal in the hands of teens.

A new study out of Georgetown University found that a substantial amount of beer ads on TV and in magazines reach an underage audience, despite industry standards that prohibit marketing to kids. It also found that the industry's ``drink responsibly'' commercials are more likely to be seen by parents than by the teens they are supposed to reach.

And it found that drinking is too often promoted in films aimed at teens. Last weekend's top grossing film was ``Scary Movie 3'' which features the sexy Coors twins. The movie is rated PG-13.

For years, the alcohol industry has policed itself, banning ads that feature young-looking models or explicit sex. But the Georgetown study shows it's time for independent oversight..."
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Headlines | posted by Shanita | 11/10/2003

Talk of booze overflows in dry town
The Biloxi Sun Herald, Minden, LA, November 10, 2003
"For a dry town, signs of alcohol are everywhere.

Residents see it on yard signs and in television and newspaper advertisements. They get unsolicited phone calls, and people show up at their front doors to talk about alcohol.

Voters in this north Louisiana town, the seat of rural Webster Parish, will vote Saturday on whether local restaurants should be allowed to sell alcohol. Minden, population 13,000, is awash in the alcohol question.

"We've got a lot of people who are working very hard. We are pleased with the numbers of people who are helping," said Graydon Kitchens Jr., a retired judge who chairs the Minden Family Forum, a group opposing the proposition..."
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Headlines | posted by Shanita | 11/10/2003

COORS UNDER FIRE FOR PG-13 MOVIE TIE-INS
Advertising Age, November 4, 2003
"Adolph Coors Co. is under fire from a youth anti-alcohol group for its involvement in a Halloween movie the group said directly targets teens. Just a month after alcohol marketers agreed to advertise only in media that reached an audience consisting of at least 70% adults, the Marin Institute has accused Coors of defying those guidelines by promoting its tie-in with Miramax's Scary Movie 3. What's scary to Marin executives about the film, produced by Miramax sub-label Destination Films, is its PG-13 rating from the Motion Picture Association of America. The PG-13 rating states, "Some material may be inappropriate for children under 13..."
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Headlines | posted by Shanita | 11/07/2003

Police chief: It may be time to charge vendors for alcohol abuse
The Deming Headlight, New Mexico, November 7, 2003
"A bit exasperated with his officers warning and later arresting the same homeless man several times within a week, Deming's Chief of Police says it may be time for others to help cover costs. Chief Michael Carillo noted Wednesday morning that a Tuesday arrest of a 54-year-old homeless man marked the third time within a week the individual had been warned about trespassing, later arrested for trespassing and required a 12-hour detoxification hold for his own protection. Arrested Sunday and released Tuesday, the man was in custody again Tuesday night. Carillo said the man was so inebriated on the last arrest he could not stand, that he had in his pocket a sales slip from a local vendor and perhaps it was time vendors be billed for cost of such cases if there were proof of a sale to someone who was drunk. It is against the law to sell alcohol to someone who is inebriated..."
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Headlines | posted by Shanita | 11/07/2003

City Says Strong 'No' To 'Convenience' Liquor Sales
The Journal & Topics Newspaper, Des Plaines, IL, November 5, 2003
"A proposal to permit the sale of packaged liquor in a convenience-type store near Mannheim Road and Prospect Avenue, was turned down by aldermen Monday night. The owners of the store were seeking city permission to sell carry-out liquor at 1924 Mannheim Rd. They were the latest in a number of small convenience stores that have sought city permission to sell carry-out beer and wine. About a year ago, aldermen departed from their long standing ban against allowing such sales by permitting the owners of a new store at Oakton Street and Wolf Road to sell the merchandise. Last week in an exclusive page 1 story in the Journal, it was reported that the owner of a nearby day care center was opposing the liquor license contending that it is too close to her business where more than 80 children are cared for on a daily basis. Two aldermen, Tom Becker (6th) and Dick Sayad (4th), cited information they recently received from Police Chief Jim Prandini about crime in the area as reason why they oppose the proposal..."
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Headlines | posted by Shanita | 11/07/2003