Alcohol Advertising Alert

Drink to Anything?

What they say:

“Advertising and marketing activities should not encourage excessive or irresponsible consumption..."
- Allied Domecq Global Marketing Code

What they do:

Ad in August 2004 FHM, a young men’s magazine.

“Is there anything not worth drinking to?” asks Allied Domecq Spirits USA in an ad for their Stolichnaya brand vodka. The question implies that there is always a good reason to drink. But telling young people to “drink to anything” promotes the kind of excessive consumption prohibited by Allied Domecq’s own marketing code. Binge drinking (five or more drinks in a row for men, and four or more for women) is already a serious problem for teens and young adults—resulting in alcohol poisoning, violence, sexual assault, and even death. Allied Domecq’s bottom line may benefit from binge drinking, but anyone who’s suffered the consequences knows it’s not always worth drinking to “anything.”

What you can do:

Talk Back to Allied Domecq!