Ad Alert

Skip work to go drinking?
Bud Light makes it easy

This ad appears in the April 2005 issue of Shape, a magazine for fitness and nutrition conscious young women.

Alcohol problems cost U.S. employers $27 billion a year in lost productivity - much of that from absenteeism. This ad for Anheuser-Busch's Bud Light actively undermines workplace prevention efforts by offering an excuse to leave work early to join friends at a bar. Outraged? How about the tiny print at the bottom that says "Responsibility Matters"? Who is being responsible here?

Full text of the ad:
"Want to leave work early for a cold Bud Light? This will help. Can we make your night out better? Sure. When your friends have ducked out of work early and are waiting for you at the bar, it's time you do the same. Cut this out, tape it to your door, and don't wait for the phone to ring."

The mock "post-it" reads:
"Had to run to off-site, can be reached at [illegible phone number]."

What you can do?:
Talk Back to Anheuser-Busch!