From an early age, youth learn that drinking alcohol is a way to act older, to celebrate, and to relax. Teenagers get bombarded with messages about drinking from many sources-including advertising.

They may know by now that drinking and driving can kill, but many of alcohol's other impacts on young people are less well known. There are many youth programs that empower teens to reject the alcohol industry's marketing messages and prevent alcohol problems. We have tools to help youth activists and the adults who are working with youth. Working together, teenagers and their adult allies can make a difference.